TAKE OFF LUGGAGE: A PERFECT FIT FOR SAVVY TRAVELERS
TRADITIONAL PR | MEDIA RELATIONS
TakeOFF Luggage approached Love Publicity in its infant stage of launching in an effort to spread the word about its new innovative luggage that converts a carry-on to a free personal item by the removal of its wheels. We were tasked to boost the presence of the brand to its target audience and position TakeOFF Luggage as a first of its kind.
Love Publicity launched a strategic campaign and strategy to connect with budget travelers to help spread the word about the luggage. Through brand/founder profiles and storytelling we were able to assist with getting the word out about the luggage and the story behind its inception.
Photo Courtesy of Stephen Davis.
Love Publicity was able to secure Local/National features for TakeOFF Luggage assisting with several sell outs of the luggage. Landing several travel features, product round-ups, profiles and local news coverage including TravelNoire, Thrillist, Travel & Leisure, Black Enterprise, D Business, Crains Detroit Business, Atlanta Tribune, Fox 2 Detroit, Live in the D, CBS Detroit, and more. Ultimately this coverage and buzz about the brand landed TakeOFF Luggage on Oprah's Favorite Things 2023.
