FOUNDERS JUNIOR COUNCIL
TRADITIONAL PR | MEDIA RELATIONS
In 2021, Detroit Institute of Arts Founders Junior Council (FJC) sought out a firm to handle digital marketing and pr from a local firm. FJC's goal was to increase their reach across metro-Detroit audiences ages 25-45 and to build and maintain a digital presence. After winning the RFP process Love Publicity was granted the contract for this project.
We started our journey with the organization conducting research and a social media audit to create a full marketing strategy. Our approach was to keep the FJC audience engaged with consistent creative content in between DIA and FJC programming. We also produced photo/audio/video series to highlight members of the organization. Another major tactic was to utilize media wherever applicable to keep FJC projects in the forefront.
Love Publicity was able to consistently keep engagement by 1000% across social pages. We achieve this by producing over 100 pieces of original content, conducting content days to feature board members, and creating content calendars that coincide with programming and DIA programming. One of our largest projects included announcing the first artist selected for the African-American Art Acquisition Fund and securing media placements in local media, securing spots in MetroTimes, Model D Media, Michigan Chronicle, City of Detroit and more.
