Detroit-Based Creative Public Relations Agency
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Darrius Peace helps clients embrace their natural hair

Traditional PR | Event Management | Media Relations | Strategic Partnerships

 
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Opportunity

Love Publicity’s long-time client  Master barber stylist and instructor Darrius Peace has worked with the team ongoing for many projects. Darrius contacted us looking for an opportunity for consistent recognition for the 20 plus years of styling techniques for natural hair.

photos by: J&M Photography

 
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Strategy

Love Publicity team goal was to find a way to consistently keep the Hayah Beauty Brand and Darrius Peace names in the forefront. In order to do this we knew we had to develop a great publication focused on natural hair. We produced content in the form of videos, tips and photos.

 
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Results

Darrius Peace and Hayah Beauty has been featured on Essence.com, Blackenterpise.com, Honey Be Natural Magazine, blacknaps.org, and Talk of Alabama, just to name a few but the biggest partnership came after collaborating with Sophisticate's Black Hair Styles an Care Guide. Darrius Peace has been featured in the magazine six times since July 2016 with upcoming issues on the way.

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