Detroit-Based Creative Public Relations Agency
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Two-Time Olympic Gold Medalist, Claressa Shields continues making (her)story

Traditional Pr | Content Creation | Media Relations

 
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Opportunity

Three weeks before the main event, Salita promotions contacted Love Publicity to spearhead the media campaign for Two-time Olympic Gold Medalist Claressa Shields boxing event as she was to be the first woman to headline a match on a premium channel (Showtime) in Detroit.

 
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Strategy

Love Publicity used PR Tool No. 1 and did an extensive amount of research on the history of boxing as well its ties to Detroit to effectively execute a strategic PR message in the Detroit market. Knowing that the buzz of this historic fight could grow beyond the local market, national sports and urban campaigns about the fight were pitched as well. 

 
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Results

With little lead time, Love Publicity secured three television interviews in the Detroit market as well as press in local and national publications such as MadameNoire, MLive and BLAC Detroit Magazine. In addition, Shields was picked up on ESPN, CBS Sports and NBC Sports as well as in the Detroit Free Press, Detroit News, USA Today and other outlets.

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