Detroit-Based Creative Public Relations Agency
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The griot serves up a unique Mix of music + Cocktails in Detroit’s midtown

Content Creation | Traditional Pr | Event Management

 
 

Opportunity

The Griot is an intimate listening lounge and bar in the cultural hub of midtown Detroit. Upon its soft launch, they were looking to bring awareness to the brand as well as a complete brand package including logo, signage, photos, website copy and a brand-new website.

 
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Strategy

Love Publicity teamed with Kristle Marshall, creative director of Kris Creates, to do a complete branding package for The Griot. While collaborating to develop content, Love Publicity created a targeted list of local and national press to produce awareness about The Griot.

 
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Results

The launch of The Griot generated an impressive amount of key press hits. Love Publicity secured local and national press including Crain’s Detroit Business, Michigan Chronicle, Detroit Metro Times, Rolling Out and Eater.

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