Detroit-Based Creative Public Relations Agency

Ebony swank shares branding secrets

Content Creation | Traditional Pr | Media Relations

 
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Opportunity

With one month to go for a huge branding workshop, Ebony Swank, founder of a chain of women fashion stores called Swank-A-Posh Boutique, contacted Love Publicity to secure media leading up to the quarterly workshop #brandlikeswank.

 
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Strategy

Love Publicity’s team immediately curated a list of targeted media contacts to begin the pitching process. In addition, we knew that to make an impact on the event we had to provide something for the target audience. Therefore, in addition to creating content with a press release and pitch letter, our team created a video series to garner attention from media and event attendees.

 
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Results

Love Publicity secured placements on Fox 2 News and in the Michigan Chronicle. The team produced five videos and secured even more press from Black Enterprise, Rolling Out Magazine and the Dreams and Drive podcast.

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