Detroit-Based Creative Public Relations Agency
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Project Runway Season 14 Contestant, Laurie Underwood goes Bridal

Traditional Pr | Media Relations

 
 

Opportunity

Longtime client Laurie Underwood, a contestant on Season 14 of project runway decided to close her ready-to-wear line Wanda Grace to fully focus on her new bridal line, LauryElle. She contacted her trusty team at Love Publicity to help her announce her new collection.

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Strategy

Love Publicity team spearheaded the launch of her new line Lauryelle. The team compiled a strategic list of editors, journalist and producers to announce both the designer transition to bridal with a look of her first collection.

 
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Results

As part of the campaign we landed numerous features including write ups in Detroit and Chicago local press. Small blogs and nationally recognized publications such as Madamenoire.com and Wedding Wire. The largest  feature came from the bible of all things weddings, Theknot.com.

 
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