Detroit-Based Creative Public Relations Agency
CT-Header.png

Giving Back Gets Glamorous with Cass Tech Glam Suite

Traditional Pr | Event Management

 
2016_GlamSuite105-SQ.png
 

Opportunity

Cass Tech Glam Suite (now High School Glam Suite) approached Love Publicity with an idea and concept: to create a one-of-a-kind prom glam experience for deserving seniors at Cass Tech High School in Detroit. This project was special because Love Publicity founder is an alumna of Cass Technical High School.

 
opp-red.png
 

Strategy

Love Publicity’s founder worked closely with Cass Tech Glam Suite’s founder to organize the event. We scouted event space, sought out sponsorship opportunities and helped format the day-of event. Love Publicity’s team also created a targeted list of local press to get the word out.

 
CTGS-STRAT.png
 

Results

The inaugural year of Cass Tech Glam Suite was a success as three students were giving the ultimate glam experience. Love Publicity’s team secured media placement on local media, including in the Michigan Chronicle and on Fox 2 News. Love Publicity also assisted with securing sponsorship dollars and products for the event, including hair extensions and refreshments.  Love publicity continues to work closely with High School Glam Suite pro bono and our founder holds a position on the board of directors.

Image-1-SQ.png
 
results-pink.png
Top