Just Be Yourself! Personal Branding Simplified
I started to write this blog post back in October of 2014, after two clients contacted me about recreating their personal brands. One client, a fashion boutique owner wanted to be known as a fashion source but battled with understanding branding and her own shyness. My other client, a serial entrepreneur was looking for recognition for her accomplishments as a business owner and not just for her charity work. As a publicist and entrepreneur, I personally saw this as an opportunity to create a 3-page guide (located on my LinkedIn page) that is perfect for the person looking to jumpstart their personal brand.
What is personal branding?
Personal branding is the practice of people marketing themselves and their careers as brands. In other words, strategic reputation building. One of my favorite quotes regarding personal branding comes from Marie Forleo, an author, web television host, and business coach who said “[personal branding is] what we decide we want to share publicly and what we don’t.” I couldn’t have said it better! Think about it: what are you promoting? What images are you posting? What messages are you writing? What quotes are you using? All of these things are content that YOU control!
Why is personal branding important?
Branding is important because it allows you to connect with your target market, your customer, and your potential customer. They should know who you are. This in return could allow you to reach your career and business goals. The “personal branding” route is very powerful because it sends a clear, consistent message about who you are and what you have to offer. With a strong, authentic personal brand you could become known for what you’re good at, what sets you apart from everyone else, and it could position you as a niche expert. Ask yourself: What are you known for? What would you like to be known for?
How to jumpstart your personal brand?
When jump starting your personal brand, the first thing you need to do is identify your goals. What are you trying to accomplish? How do you want to be viewed? What is your vision for yourself? How can you do this and still be authentic? Once you have answered these questions, audit your presence online and in the flesh. For example, if you’re looking to be known as a fashion expert, are you dressing fashionable? Do you post fashion-related things? Are you abreast to everything going on in the fashion industry? When molding the perception of others about you it’s important to evaluate your current status. Lastly, be purposeful! I always tell my clients, my friends, and even strangers that a social media interaction is a reality show that you control! Every tweet you send, every word that you say, and every picture you share, contributes to your personal brand. Once you’ve figured out on how you want to be perceived, being strategic about this will ultimately assist with creating the personal brand you want to achieve.
About The Author: Teia Harris is the Founder/Senior Publicist of Love Publicity, a public relations boutique focused on lifestyle brands. Teia has launched the Love Harder Campaignpromoting self-love in style. Teia is a product of a vigorously working blue-collar city, Detroit, Michigan and no shortcuts have been taken on her journey to build her brand, all while simultaneously helping others build theirs