5 Ways to Get Great Results from Your Publicist
Publicity is the art of attracting media attention that increases visibility to a brand’s target market, and ultimately boosts sales. Seeking publicity requires a well-executed pr campaign. It is one of the most cost effective and valuable ways to raise brand awareness and cost mush less then advertisement.
When acquiring publicity it is important to have a consistent public relations program. This will help build general awareness of your brand and would supplement all of your direct marketing and advertising efforts.
Get the results you need from your public relations team with these simple steps.
Serious inquiries only. Hire a publicist that is passionate about your brand. A publicist must believe in your project, sell your story and keep you motivated to get you exposure in order to achieve success.
Know your goals. And it is okay to convey them to your publicist. Nothing is guaranteed when securing a publicist, but your publicist should know what results you expect them to achieve and make sure what you’re asking is within your budget.
Communicate with your publicist. This is your industry so you should be well equipped on the newest trends, and research. Your publicist job is to sell it to the media and other targeted markets, be sure to share all information with your publicist.
Be realistic. If you are a new brand chances are it will take time to be featured in a national magazine or news outlet. Do not expect to achieve nationwide press within a month; a comprehensive program will take 3-6 months.
Do more than hear, listen. Sometimes it is hard to let go of your own ideas but your publicist is a professional. After they listen to your goals and ideas, listen to theirs. As a team your working relationship should achieve great working results.
About the Author
Teia Harris is the Founder/Senior Publicist of Love Publicity, a public relations boutique focused on lifestyle brands. Teia has launched the Love Harder Campaign promoting self-love in style. The tips in this blog post was written from Position Your Company to Love Publicity a five page ebook written by Teia Harris in 2012. Teia is a product of a vigorously working blue-collar city, Detroit, Michigan and no shortcuts have been taken on her journey to build her brand, start new brands all while simultaneously building others.